Aquasoft is a trusted skincare brand under Ajanta Pharma, a globally recognized pharmaceutical company. With a legacy of over 20 years, Aquasoft has been a go-to solution for skin moisturization. In an effort to strengthen its presence in the digital space, Aquasoft embarked on a journey to connect with modern audiences and build a strong digital footprint.
Aquasoft aimed to establish a digital presence that resonated with its long-standing reputation, while also appealing to a younger, digital-savvy audience. The goal was to create engagement, awareness, and drive traffic to e-pharmacies for product purchases.
1. Social Media Setup:
Bombay Media helped establish Aquasoft’s social media presence from scratch. We developed brand-centric social profiles, curating a digital aesthetic that aligned with its values of care, trust, and efficacy. The initial focus was on creating awareness through visually appealing content that spoke to both current and potential consumers.
2. Creative Graphics & Videos:
We designed engaging graphics and videos tailored for two platforms Instagram and Facebook, emphasizing Aquasoft’s moisturizing benefits. From simple skincare tips to beautifully shot product videos, the aim was to communicate the effectiveness of Aquasoft in a visually engaging manner. The content ranged from product tutorials to testimonials that highlighted Aquasoft’s reliability.
3. UGC & Influencer Collaboration:
To further extend reach, Bombay Media collaborated with UGC (User-Generated Content) creators and influencers. These content creators highlighted personal stories about how Aquasoft became a part of their daily skincare routines. For the winter campaign #FamilyWaliFeeling, influencers across platforms demonstrated how Aquasoft catered to all skin types within a family, making it a staple for winter skincare.
4. Performance Ads & Lead Generation:
We executed awareness and lead-generation ad campaigns that drove traffic to e-pharmacies where Aquasoft was listed. These performance ads targeted skincare enthusiasts and users looking for reliable moisturization solutions. Through a blend of engaging creatives and precise targeting, we ensured increased visibility and conversions during the winter season.
