The designer is the professional responsible for creating and developing visual projects for various types of media, such as websites, social media, advertisements, among others. Through the use of techniques and design tools, the designer is able to transfer ideas and concepts into visual and impactful creations, tailored to meet the needs and preferences of their clients. A good designer possesses a wide range of skills, including creativity, communication, attention to detail, and a thorough understanding of design principles and software. The ability to work under pressure and adapt to new technologies and trends is also crucial in this field. Hiring the services of a competent designer is a smart investment that can make a significant difference in the success of any creative project.